Why use our Media Planning & Buying services?
Our media planners and buyers are tough negotiators. They make it their mission to drive down costs for you, buying media across a full range of portals, networks and standalone sites. And because we’re an independent agency, we’re not tied to agreements with networks, so we can be fleet-footed with our budgets, finding the best solution at the best price to make sure your messages are placed in the most appropriate places.
Our key Media Planning and Buying services:
Offline and Digital Media
We offer planning and buying across all aspects of the media landscape, including TV, radio, press, digital and out-of-home. We take the complexity out of identifying the right channels and placements for clients to ensure all plans are fully integrated and deliver the most effective media mix for the campaign KPIs and target audience. All plans are bespoke, and we always strive to make budgets work as hard as they can. Campaigns are continuously optimised and flexibility is key – if something isn’t working, we change it.
Strategy and Planning
We never rush into a campaign without the necessary intelligence, defined KPIs and a tailored strategy of integrated services required to deliver exceptional campaigns. Using research data and industry tools, we consider what's going to be the most effective plan based on audience behaviour, consumer insights and market trends. As a full-service agency, we also have creative resources on hand to ensure messaging and design strategy marries with planned media placements in order to create truly effective campaigns.
Measurement and Reporting
With so many channels, networks, portals to deal with, not to mention the range of ad variations that can reach mind-boggling numbers, advertising can appear daunting. We make sure you’re kept in the loop throughout the process, with our team reporting on negotiations and performance regularly. That way, you always know why we’re doing what we’re doing and you can see how well your campaign is running every step of the way.
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