Before we benchmark clients against competitors, audit existing marketing initiatives or estimate costs for specific campaigns, we take a step back. We think about the people we want to market to, and use our own intelligence to ensure that our digital strategies – all underpinned by data and research insight – are focused on only the relevant people. So you always get a strategy that’s completely tailored to your specific needs.
Our key Digital Strategy services:
Research is everything. Our discovery process means we look after everything from persona development, online strategy planning, KPI establishment – and measurement – to ROI analysis and conversion paths. But it’s not just about giving you a plan and then leaving you to it. Our research creates actionable options that get you to where you want to be.
Digital Strategy covers such a wide range of disciplines that we also offer a consultancy service to guide you through it. By listening and finding out everything we can about your company, including researching your target audience, the landscape you operate within and what your aims are, we can deliver a bespoke programme that combines our expertise within web design, creative, PPC, SEO, social media, social media advertising and display media buying, to help your reach you digital goals.
Our content strategies give you the ability to connect with your audience within this crowded digital landscape. We can create more engaging content that drives sales or increases brand recognition or help you craft existing pages and implement new strategies to more efficiently share your company with your online audience. We can also help you author detailed content plans of what to share, when to share and who with – all designed to drive visibility and increase your presence within the digital marketplace.