Our creative offering is a cornerstone of everything we do. It’s the difference between someone noticing your company or services or simply being unaware and moving on. Because all the strategy and targeting in the world won’t matter if the creative idea doesn’t resonate with your consumers. And that’s why we take it so seriously.
Our key Creative services:
Creative Direction & Strategy
How you look and what you say in this visual, digital age is vitally important – and an idea is worthless if it doesn’t align with your overall strategy. That’s why all our work is driven by our strategic thinking. And these days, the work we’re asked to do starts long before we’re issued with a brief. We love working closely with you to help clarify your positioning in the market or define the most motivating product messages. And once you know our ideas are on brief, we then apply rigorous creative direction to make sure it stays that way.
It’s been this way for a while now, but content is king. However, gone are the days where any content would do. Our Content Creation team will touch on all aspects of your online and offline presence and help you create content that engages with your audience, imparts information or encourages consumers to hit that ‘buy’ button. Naturally, we believe the key to successful engagement is making the content creative rather than simply going through the process of creating any old output. After all, we’re showing your company off to the world.
So what’s the difference between content and creative content? Is it the message, the medium or the outcome? Well, at Dog, it’s a mixture of these three parameters and so much more. Creative Content isn’t content for content’s sake, it’s about continuously distilling and advertising a campaign message through each piece of collateral to elicit a specific response. Our team of animators, designers and writers are creatives that are results-focused, so everything looks and sounds amazing, but crucially, it hits your targets too.