Reframing a Vision for a Net-Zero Future
IES is on a mission to decarbonise the built environment, which accounts for nearly 40% of global carbon emissions. As a global leader in building performance simulation, their cutting-edge technology drives smarter, more sustainable buildings and cities. To reflect the scale of their impact, we revitalised their brand with a dynamic new identity.
John Goucher Digital Marketing Manager – IESOur collaboration with the Dog delivered a refreshed brand identity that truly reflects the scale of our mission. From dynamic visual assets to a refined digital presence, they helped bring creativity, consistency, and impact to how we communicate our role in decarbonising the built environment.
Working with Dog, we know we’re getting thoughtful, creative solutions to our challenges - always aligned with our vision.
The Challenge
While IES's software suite, particularly the IES Virtual Environment (IESVE), is instrumental in reducing global carbon emissions, their existing brand identity didn't fully capture the scale of their ambition and impact. The challenge was to create a dynamic visual identity framework that:
- Reasserts IES as the global market leader in decarbonising the built environment.
- Establishes a more confident, direct, and authoritative visual approach.
- Enhances the use of images and graphics across all brand materials.
- Expands the visual toolkit to include a broader range of digital assets.
- Defines and embeds motion branding as a core part of the identity.
- Ensures everything from presentations to product splash screens felt unmistakably IES.
Visual Identity System
The grid framework became the unifying element, marrying precision and vision. Every brand asset was designed to embody innovation and sustainability, creating a cohesive narrative across all platforms.
Deliverables
Our collaboration with IES resulted in a versatile suite of assets that brought the refreshed identity to life:
- Brand Hero Images: Visually compelling representations of sustainable buildings emerging through the grid framework.
- Digital Assets: Wesbite product headers, software splash screens, and templates for web content imagery.
- Templates: PowerPoint presentations, email newsletters, Word documents, and social media visuals including page headers.
- Motion Assets: Logo and product logo animations, YouTube intro/outro assets, and a suite of animated templates for social media content.
- Print Materials: Brochure templates with sample spreads and exhibition stand designs.
Results
The refreshed identity encapsulates IES’s mission and technological excellence, positioning them as a visionary leader in sustainability. The dynamic grid framework, more than just design, represents the transformative insights IES delivers. This bold rebranding empowers IES to lead the movement towards a net-zero future with confidence and impact.
John Goucher Digital Marketing Manager – IESOur collaboration with the Dog delivered a refreshed brand identity that truly reflects the scale of our mission. From dynamic visual assets to a refined digital presence, they helped bring creativity, consistency, and impact to how we communicate our role in decarbonising the built environment.
Working with Dog, we know we’re getting thoughtful, creative solutions to our challenges - always aligned with our vision.