With the lift and shift approach, you can transition to a new platform without the need for a complete redesign, preserving your existing site structure and content while enhancing performance and scalability. 

So what is lift and shift?  

Put simply, it’s a migration strategy that allows you to move your website from an old platform to a new one with minimal disruption. Easy!  

Unlike a full redesign, which involves rethinking and rebuilding your website’s entire layout, design, and content structure, lift and shift focuses on transferring your existing site as is onto a modern, more robust platform. 

Why choose lift and shift?  

Minimal disruption  
Since your site's design and functionality remain mostly unchanged, the migration process is less likely to disrupt the user experience. Your customers won’t face a jarring change, and you can maintain the same workflows for your team. 

Faster transition time  
By preserving your site’s content and design, lift and shift accelerates the migration timeline. This approach lets you move to a more modern platform faster without waiting for a full redesign to be completed. 

Lower cost 
A full redesign can be expensive and time-consuming. Life and shift reduces the cost of migration by focusing on technology upgrades rather than reworking the entire design, enabling a more cost-effective transition. 

Minimal risk  
Since the core structure and design of your site remain intact, there’s less risk involved in the migration process. You’re not completely overhauling a system that’s already functioning, which can often lead to unexpected challenges or functionality loss. 

When could a redesign be the right choice?  

While lift and shift offers an efficient way to migrate without disrupting your website, there are times when a full redesign might be a better option: 

In these cases, a full redesign can offer the flexibility needed to align your website with new business goals, technology stacks, or design trends. And the good news is, we can help with all of the above. Looking to find out more? Get in touch and we can find the option that’s right for you.