With a custom booking experience designed, built and delivered by Dog, utilising the SECUTIX open platform, your ticketing journey becomes a high-value revenue channel. The Dog team created a sleek, branded front-end, while the SECUTIX platform powers everything behind the scenes. You can tailor the booking flow to reflect your unique offering and unlock upsells like hospitality packages, drinks bundles, charity donations and more, all fully supported by our core technology. 

A tailored experience doesn’t just enhance engagement, it drives income.

Optimise conversions with a custom ticketing solution from Dog and SECUTIX.  

By combining Dog’s technical expertise with the flexibility of the SECUTIX APIs, we help you reimagine your entire ticketing journey, crafting a fully tailored ticketing experience that aligns with your brand, supports commercial complexity, and puts you in complete control.

Why a bespoke flow matters 

• Built for commercial complexity 
  A bespoke flow enables seamless support for up-selling hospitality packages, cross-selling, and dynamic pricing, all delivered through a single, intuitive interface.

• Full control and flexibility 
  With full ownership of your front-end experience, Dog works directly with your team to customise layouts, messaging, and logic, enabling fast, agile changes to support promotions, ticket resale, donations, memberships and more. 
  Consistent branding, end-to-end 
  Keep your customers in a fully branded environment from browsing to checkout, delivering a seamless and immersive experience that builds trust and boosts conversions.  

• Insight-rich and future-ready 
  We build with measurement in mind. From GA4 to bespoke reporting, your integration is analytics-ready, giving you the insights needed to track, learn, and optimise performance across every stage of the journey.

Case in point: Royal Edinburgh Military Tattoo x Dog x SECUTIX 

Dog, alongside SECUTIX, has been the technical partner to the Royal Edinburgh Military Tattoo (REMT) since 2022.  

Driven by their ambition to become a “world-leading immersive event,” REMT wanted to accommodate highly bespoke user journeys and operational requirements beyond the standard SECUTIX ticket shop.   

Working closely with the REMT team, we designed and delivered a fully integrated ticketing solution embedding the SECUTIX sales engine directly in their Umbraco website, creating a seamless experience tailored to their audiences and commercial goals. 

The result? 

• Seamless additional hospitality sales alongside standard ticketing. 
• Enhanced operational agility and improved customer insights. 
• A frictionless, fully branded ticketing journey, enhancing user experience.

The Tattoo’s new ticketing experience is a complete reinvention of how audiences engage with the event.  

With this transformation in place, REMT is entering their 75th anniversary year with a future-proof ticketing solution that matches the ambition of its world-class event.  

Ready to tailor your audience’s journey? Let’s talk. 

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