Creative Direction and Strategy


Think first act second.

An idea is worthless if it is not on strategy. That’s why all of our work is driven by our strategic thinking. And once we know our ideas are on brief we apply rigorous creative direction to make sure it stays that way.

Often these days the work we are asked to do for our clients starts long before we are issued with a brief for an ad, a film or a website.

Today our creative strategists are invited to work closely with clients much earlier in the process, in order to help them clarify their positioning in the market or define the most motivating product messages.

Only when the creative strategy is agreed do we move on to the work. At this point each of our creative departments has a head responsible for ensuring we deliver the best outcome for the idea.

And all work is overseen and given final approval by our Creative Director and founder Alex Wilson.