More than 130,000 people play on a Lucozade Powerleague pitch every week. The business is investing £20million to build upon their position as the industry’s biggest and most experienced player in the UK market today.
From a digital perspective, the brand’s online offering placed back office system integration as the leading priority. With a target audience of hyper connected individuals, the former website was lacking in both functionality and user experience. There little to no focus on community engagement; online booking was not a possibility, and the overall structure and content of the website was not as clear as the client would have liked. And that’s where dog came in.
We set out to align the business’s digital platform with its aggressive business growth ambitions. Gathering a huge amount of market and business intelligence - and applying it to the client's business model and objectives - we refocused the company as a friendly, customer-centric, sports brand.
We wanted to engage partners at a national level but customers on a local level. So we introduced online booking and broadened the digital offering across channels, delivering three core integrated pillars: Website, Mobile site and Social application. And we made the website the visual, technical and social backbone of the entire platform approach and strategy.
And here are the football results. We supported our client’s business growth goals by converting 30% of all traffic from enquiries to online bookings.
We also scored a 42% Increase in unique site visits in 3 months with 56,000 in October and 68,000 in Nov 2013. The bounce rate crashed down to around 18% against a UK average of 60%. The project also saw an a 29% increase in page views. And we pulled in 520 average social app installs per month. A home win for Dog we’d say.