Bibby Financial Services is global financial services provider, assisting over 4500 clients worldwide through its range of tailor made innovative funding solutions. In 2014, however, its global website did not reflect its position, and was not working as it should. For neither Bibby Financial Services, nor its customers.
The project challenges were two-fold: Over the short term, it was fundamental to maintain business as usual while rectifying any UX, functionality and design problems of the client’s digital platform. While at the same time, the medium term plan had to be driven forward, addressing the more chronic issues the brand was experiencing in terms of the effectiveness of its digital platform. Certainly a complex challenge. But with Dog by its side applying our Sitecore platform expertise, Bibby Financial Services began its journey.
Acting as Bibby Financial Service's strategic partner, Dog made a number of recommendations designed to engineer impact.
Requiring a complete audit, redesign and development of the global digital platform, the project required input from a number of Dog’s teams from the outset. Dog’s first task was to address problems with the main site and its global iterations in terms of architecture, navigation, content and customer journeys. So Dog’s UX team set to work to map out the key customer journeys and re-define the architecture and page templates. Designs were created, functionality built in by our team of Sitecore platform developers, and the recommendations were rolled out across the global sites to avoid any impact on the client’s business operations.
Bibby Financial Services now has a digital platform that matches its position as a market leader.
The up-to-date Sitecore platform functions to enable exceptional user journeys and provide intuitive online experiences for each of Bibby Financial Services’ target audiences across the globe. The project has been so successful that Dog continues to work with Bibby as a strategic partner on its digitally enabled business strategy. The partnership has seen our teams extend the scope of the project undertaken on a global scale and devise sophisticated solutions designed to deliver tangible business impact through digital and marketing initiatives.
Take a look at the Bibby Financial Services website, and feel free to get in touch with our team to discuss Sitecore digital solutions with our experts.