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The latest updates, news stories, insights and interviews on all things Dog. 

13/05/2022

GA4: A new era in Web Analytics

As the end of the road approaches for Google Universal Analytics, Insights and Technical Manager, Christophe, explores what’s next as we prepare to fully embrace GA4.

04/02/2022

Post-iOS 14 & The Cookieless Future: Navigating The New Digital Landscape

It’s no secret to digital marketers across the globe that Apple’s iOS14 update at the start of 2021 threw a spanner in the works of results-focused digital advertising. Dog Marketing Manager Gordon shares some tips for adapting to the changing digital environment.

29/11/2021

Umbraco Together 2021 Conference

Last Friday some of the Dog development team set out to the Umbraco Together 2021 conference in Glasgow. This was one of 3 mini Umbraco festivals taking place in the UK at the same time, alongside London and Bristol.

15/04/2021

Brilliant Individuals: Shaun Birkmyre, Front End Developer

The newest member of our Development team, Shaun Birkmyre, fills us in on his time so far at Dog.

News 15/09/2020

Dog Digital named a 2020 Sitecore Experience Award Winner

Dog Digital today announced it has won a Sitecore Experience Award (SEA) in the Most Sophisticated Implementation category (EMEA-South region) for its work with Comgest S.A. The agency was recognized for its delivery of a personalised, multi-lingual, multi-country, and multi-audience experience based on Sitecore XP 9.

14/04/2020

Marrying stories with checkouts

We know that building brands and creating authentic brand experiences is ultimately more effective in driving growth over the longer term, accumulating effect and weathering challenging times and competitive markets. But that takes time. So how can we align these two ambitions without the detriment of the other - sell more product while nurturing the brand experience?

12/03/2020

Challenges and Opportunities of Advertising on Radio and Streaming Services

With 87% of the population tuning into the radio every week, along with the adoption of smart speakers in the home, it’s no surprise that radio is a huge consideration within any of our media plans.

03/03/2020

What Women Want

Last month, we visited MediaCom North Manchester for the inspiring ‘Women In Marketing’ event, held in collaboration with Kantar, to learn more about the changing landscape of marketing to women by looking into the past, present and future. Here's what we took away from the day.

24/01/2020

Seasonal Marketing: Should your brand be celebrating everything?

Where should brands draw the line at promoting various celebrations, commemorations and national days?

10/01/2020

Big in 2020

We’ve asked around the Dog office to find out and round-up the topics and trends we believe will shape the future of how we work and what we will produce in 2020 and beyond.

Culture 09/01/2020

60 seconds with Gillian Rae, Media Manager

We caught up with Gillian to see what makes Dog's Media team such a dynamic and collaborative team to be a part of, and where it supports and compliments other services.

Events 27/11/2019

Ladies of Code

At this month's Ladies of Code meet-up, our very own Head of Development, Kimberly Blessing, delivered a talk all about Progressive Web Apps.

Events 13/11/2019

Challenging the next generation to enter the digital industry

As part of BIMA Digital Day, Dog went to Lenzie Academy to help their students complete one of three sponsored challenges for a chance to be crowned BIMA Digital Day champions.

News 18/10/2019

Dog named one of the top digital agencies in the UK

Dog is proud to announce we're part of Econsultancy’s Top 100 Digital Agencies Report for the 5th year in a row. We're also one of the top two agencies in Scotland.

Article 15/09/2019

PPC and SEO: Your online marketing ‘bread and butter’

How do you best ensure consumers find your business within the foreign territory that is the search engine results pages (SERPs) of Google and Bing? The answer – a flawless PPC and SEO strategy.

Culture 09/09/2019

Kirsty Burns: TRC Special Edition Class of 2019

We caught up with Account Director, Kirsty, for a quick Q+A to hear all about how she’s feeling ahead of starting TRC’s Special Edition programme this year.

Article 06/09/2019

Proximity Marketing and how we target people effectively

Using proximity based mobile display to reach consumers in real-time at the most opportune moment.

Culture 30/08/2019

One year on: Discover how Fiona's first year has gone with Dog

With Dog for just over a year, this is Fiona’s first agency-side job in the industry, so naturally we wanted to find out how the first 12 months have panned out.

News 26/08/2019

The Macallan x Richard Gaston

To celebrate the launch of The Macallan’s new expression, The Macallan Estate, the brand wanted to capture their Speyside home in a way that had never been seen before.

14/08/2019

How to use Schema markup to gain competitive advantage

Joannie McLellan and Christophe Goasduff discuss this largely unsung hero of the technical SEO world.

14/08/2019

Supercharging strategy: The role of audiences

Taking an audience-insight led approach to marketing and media strategy will deliver huge benefits.

Article 13/08/2019

Brand safety in a programmatic world

How can you protect your brand and utilise programmatic advertising more effectively? These 4 best practices will help you keep your brand safe during campaigns.

Article 13/08/2019

3 ways to beat social content block

When you’re posting on social channels daily, content ideas can run dry pretty quickly – maybe your brand has an element of seasonality which leaves you with quiet spells, some posts have fallen through or you’re just having writer’s block. Never fear, we’ve got you covered with 3 tips to find content ideas for social channels when your usual sources fail you.

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