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Happenings

The latest updates, news stories, insights and interviews on all things Dog. 

PPC and SEO: Your online marketing ‘bread and butter’

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How do you best ensure consumers find your business within the foreign territory that is the search engine results pages (SERPs) of Google and Bing? The answer – a flawless PPC and SEO strategy.

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Kirsty Burns: TRC Special Edition Class of 2019

TRC Special Editions group shot

We caught up with Account Director, Kirsty, for a quick Q+A to hear all about how she’s feeling ahead of starting TRC’s Special Edition programme this year.

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Proximity Marketing and how we target people effectively

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Using proximity based mobile display to reach consumers in real-time at the most opportune moment.

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News

One year on: Discover how Fiona's first year has gone with Dog

Fiona Lawrie

With Dog for just over a year, this is Fiona’s first agency-side job in the industry, so naturally we wanted to find out how the first 12 months have panned out.

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News

The Macallan x Richard Gaston

The Macallan Distillery

To celebrate the launch of The Macallan’s new expression, The Macallan Estate, the brand wanted to capture their Speyside home in a way that had never been seen before.

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How to use Schema markup to gain competitive advantage

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Joannie McLellan and Christophe Goasduff discuss this largely unsung hero of the technical SEO world.

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Supercharging strategy: The role of audiences

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Taking an audience-insight led approach to marketing and media strategy will deliver huge benefits.

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3 ways to beat social content block

social content block - staircase

When you’re posting on social channels daily, content ideas can run dry pretty quickly – maybe your brand has an element of seasonality which leaves you with quiet spells, some posts have fallen through or you’re just having writer’s block. Never fear, we’ve got you covered with 3 tips to find content ideas for social channels when your usual sources fail you.

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News

Brand safety in a programmatic world

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How can you protect your brand and utilise programmatic advertising more effectively? These 4 best practices will help you keep your brand safe during campaigns.

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