The latest updates, news stories, insights and interviews on all things Dog.
Marrying stories with checkouts: Aligning brand experience with ecommerce ambitions
We know that building brands and creating authentic brand experiences is ultimately more effective in driving growth over the longer term, accumulating effect and weathering challenging times and competitive markets. But that takes time. So how can we align these two ambitions without the detriment of the other - sell more product while nurturing the brand experience?
Challenges and Opportunities of Advertising on Radio and Streaming Services
When you consider its reach – 87% of the population tune into the radio every week – and the adoption of smart speakers in the home which has also increased the consumption of audio content, it’s no surprise that radio is a huge consideration within any of our media plans.
What Women Want
Last month, we visited MediaCom North Manchester for the inspiring ‘Women In Marketing’ event, held in collaboration with Kantar, to learn more about the changing landscape of marketing to women by looking into the past, present and future. Here's what we took away from the day.
Seasonal Marketing: Should your brand be celebrating everything?
Where should brands draw the line at promoting various celebrations, commemorations and national days?
Big in 2020
We’ve asked around the Dog office to find out and round-up the topics and trends we believe will shape the future of how we work and what we will produce in 2020 and beyond.
Brilliant Individuals: Gillian Rae, Media Manager
We caught up with Gillian to see what makes Dog's Media team such a dynamic and collaborative team to be a part of, and where it supports and compliments other services.
Talking Progressive Web Apps (PWAs) at Ladies of Code Glasgow
At this month's Ladies of Code meet-up, our very own Head of Development, Kimberly Blessing, delivered a talk on the business advantages of investing in PWAs and what you need to get started.
Challenging the next generation to enter the digital industry
As part of BIMA Digital Day, Dog went to Lenzie Academy to help their students complete one of three sponsored challenges for a chance to be crowned BIMA Digital Day champions.
Dog named one of the top digital agencies in the UK
Dog is proud to announce we're part of Econsultancy’s Top 100 Digital Agencies Report for the 5th year in a row. We're also one of the top two agencies in Scotland.