Helping TNZ extend its reach
Dog has been appointed lead creative agency by Tourism New Zealand as they target the Indonesian market.
Having worked with the brand for over two years, we’re delighted that Tourism New Zealand has asked us to help them attract visitors from Indonesia, promoting New Zealand as the stunning travel destination that it is.
Our on-the-ground teams in Indonesia and Singapore are gearing up for what is set to be an exciting digital marketing and social media communication campaign. Our team is using local knowledge, user behaviour intelligence and data analysis to interpret Tourism New Zealand’s global brand assets for local culture and consumer behaviour, while undertaking region-specific activities consisting a rich media creative content strategy and both digital and offline activation.
We’re taking care of everything. From devising the strategy and implementing the global travel brand’s creative campaigns in the region, we’ll include tactical joint venture communication campaigns while delivering the second phase of Tourism New Zealand’s global brand building exercise.
Speaking of the partnership, Steven Dixon, Regional Manager, South and South East Asia, explained:
“Time and again, Dog has proved itself to be a highly creative and capable agency, with the team working closely with our own marketing and communications team. Aiming to extend our reach and engagement with consumers in Indonesia, we required support from an agency that not only understands our brand and global marketing strategy, but demonstrates a deep knowledge of the target audience.
“We were very impressed with Dog’s ability to contextualise our global brand strategy for the Indonesian market, devising a range of creative tactics that marry digital and offline activities. We look forward to working with the team to deliver what we hope will be a highly successful campaign.”
Luke Cream, our Experience Director in Singapore had this to add:
“We’re absolutely delighted to be working with Tourism New Zealand on such a fantastic campaign that harnesses our full range of capabilities across multiple channels. Having developed a deep understanding of the brand and ASEAN market over the past two years, we believe we’re in a strong position to interpret its global strategy for the Indonesian market and are honoured to have been given the opportunity.
“It’s been a pleasure working with the team, and we’re all looking forward to helping Tourism New Zealand achieve its objectives in this fast paced and highly competitive market.”
Well said, Luke!