The Drum Digital Census 2016

The annual benchmarking report has been published featuring the top digital agencies in the UK...and we're in it!


One of the top digital agencies in the UK.

The Drum’s annual Digital Census report has been published and once again, we’ve made the list, being ranked #26 in the UK in our size category for both financial performance and client satisfaction. Welcome recognition as being one of the UK’s key players!

Digital agencies across the UK are listed according to two metrics: Financial performance and client satisfaction. The financial performance ranking is pretty much self-explanatory. The client satisfaction part of the industry research is measured according to ratings and recommendations provided by agencies’ clients via The Drum’s partner network, Recommended Agencies Register (RAR).

What does the report tell us?

Well, in commercial terms, it’s been a healthy 12 months for the industry. The census shows that the UK’s top digital agencies have increased their fee incomes collectively by almost £128m this year. In the face of a challenging and complex global landscape, as an industry, we’re collectively doing something right.

Countless amazing campaigns, products and projects being delivered, record levels of M&A action taking place, not to mention the rise of big-name consultancies continuing to grow their operations in the space, it’s certainly been an eventful 12 months in the industry. And let’s not even start on Brexit or Trump! As an industry, we’ve grabbed opportunities and navigated challenges with intelligence and resilience. And the Drum Digital Census show us that.

It’s great to be recognised as part of a group of 154 amazing digital agencies doing great work, excelling and selling their products and services to happy clients. Certainly motivation for us to crack on towards and into 2017.

There’s something else that sticks out. Across all size categories, agencies received consistently high levels of client satisfaction registered by RAR. A welcome pointer for our industry that what truly matters - our clients and their customers - remain the focus for us all. Despite the noise, the marketing trends, the fascinating data, the shiny new technologies, the political upheaval, it’s clear that the agencies taking care of their clients, delivering value and exceptional work, are performing.

A note on the evolving landscape

Julie Langley, Partner at M&A specialist Results International, and sponsor of the Digital Census 2016, wrote: “It’s no surprise there’s high demand from brands for agencies that can offer new ways of thinking about digital and then make that change happen. Increasingly this requires an ability to bring together a range of skills, including strategy, UX, innovation, engineering and design.”

Clever, strategic thinking, and an ability to get sh*t done to create the best experiences for customers.  That’s what clients want. And that’s what we’re committed to delivering. 

While The Digital Census 2016 is a benchmarking report, and useful for all of us competing in the sector, it’s a great illustration of the health and performance of our industry here in the UK. And we think that’s something to be proud of, and definitely shout about. So we’d like to congratulate our fellow agencies featured in the report, and thank The Drum for once again shining a light on our industry and those of us working hard to be brilliant on behalf of our clients.

If you would like to discuss the Digital Census Report 2016, please get in touch with our Marketing Manager, Helen Reid. Or if you’d like to take a look at some of the work that’s made our clients happy, head on over to ‘Our Work’.