Dog makes the final cut
Up against some fantastic creative work by renowned industry leaders, the inteactive film we created to market Baillie Gifford’s Global Discovery Fund has been recognised as an exemplary piece of content in creative financial services marketing.
Our client – investment management partnership Baillie Gifford – asked Dog to help market its Global Discovery Fund among target institutional investors. Dog’s team decided that an interactive film would be the most relevant media vehicle for the campaign, creating the concept of 'In praise of small', developing the content strategy and overseeing delivery of the film.
Both Baillie Gifford and our team were very happy with the final result. And the judges agreed, including the film in its final lineup of work that demonstrates an innovative use of content in communicating the Global Discovery Fund product’s proposition.
With the ceremony taking place on June 18, we’re hoping to pick up the award alongside one of our most valued clients. But in the meantime, it’s great to secure recognition from one of the financial services marketing community’s most prestigious award bodies.