Summer award success for new Hawksford website
Hawksford's Sitecore website wins Gold Award for Best Website at Citywealth Brand Management & Reputation Awards 2018
We’re delighted to announce that our client, Corporate, Private and Fund Management Services Specialist, Hawksford, has received well-earned industry recognition for its suite of Sitecore websites at this year’s Citywealth Brand Management and Reputation Awards 2018. The awards highlight the best brands that are emerging within the evolving wealth management industry and recognise outstanding work in the internal business development function supporting the industry.
Receiving a Gold Award for Best Website, Hawksford was rewarded for delivering form and function: The website delivers an engaging content and brand experience with clear, useful journeys for Hawksford’s clients and key stakeholder groups, while capturing the creative aesthetic of the global brand.
Award success comes following a complete overhaul of Hawksford’s digital environment. In recent years, Hawksford has undergone an extensive brand repositioning exercise and global acquisition activity. This meant that the online brand experience did not reflect the global brand, and did not match the premium service its clients and stakeholders located around the world, receive. Work was needed to bring the websites in line with the new global brand, and ensure they fulfil key business objectives as part of Hawkford’s ambitious growth strategy.
Cherith Fothergill, Global Head of Marketing & Business Development at Hawksford, said of the recent win: ‘Our digital experience is now much more in line with the business as we have developed and evolved so it is fantastic to be recognised for Best Website highlighting the hard work and dedication that went into the digital strategy and execution. Working with the team at Dog has been a truly collaborative effort. They brought the full spectrum of their expertise – digital, SEO, design, UX, and infrastructure to the fore – and the results are very powerful.
Working with Hawksford, our teams devised a strategic approach to creative, UX and technical development harnessing the capabilities of the Sitecore customer experience platform. We focused on the needs of user groups, created compelling content experiences for each, useful navigation throughout and elevated the people and values that drive the Hawksford brand throughout. Taking this approach, we achieved an impactful and consistent experience across Hawksford’s more transactional portals Guide Me Singapore and Guide Me Hong Kong and the brand led Hawksford.com.
An experienced and highly skilled team, Hawksford is trusted by clients and respected by peers around the world for being future-focused, innovative and providing exceptional service and expertise. The brand now has a website that matches its world-class and international offering, and we are delighted that it has been recognised as industry-leading. We’re proud to have supported Hawksford in transforming its website experience and continue to work with the team to ensure ongoing success.
Hawksford was shortlisted in multiple categories at this year’s awards: Best Rebranding Campaign, Best Website and Best Content Curation of the Year. In addition, Global Head of Marketing & Business Development, Cherith Fothergill was also shortlisted for Marketing/BD Director of the year. We wish the entire team at Hawksford a huge congratulations for the recognition of their hard work from all of us here at Dog.