Cruising into the finals

Dog was tasked with reinvigorating Lucozade Powerleague's digital platforms, scoring on all fronts!


You could say we delivered 45 websites in one

At the end of last year we launched a complete reinvigoration of Lucozade Powerleague's digital marketing platforms centred around 3 core pillars: a desktop and tablet site, a bespoke mobile site and the mobilisation of social app, MyTeam.

Working closely with the team at Lucozade Powerleague, we refocused the website on community engagement and created an online pitch booking system. By using a modular approach we also allowed each of the 45 regional Powerleague centres to manage their site content from one central management system – you could say we delivered 45 websites in one.

On top of that, the mobile platform offers a bespoke version of the site placing more emphasis on a local experience and the mobilisation of MyTeam means that players can organise matches, access results and fixtures and upload photographs from all mobile devices, as well as on Facebook.

It really was a massive project that touched every part of Dog’s creative and technical studio and we’re really proud that the work has already been nominated in the Sports Technology Awards in the Best Use of Technology by a Club or Franchise category. Excellent work team!