BIMA announces council of leaders setting Scottish agenda

With Gerry McCusker as Chair of the council in Scotland.


BIMA (British Interactive Media Association) has announced its core council in Scotland, and it's great to be part of a strong group leading the charge.

It’s been several months since Gerry was appointed as Chair of BIMA in Scotland. Since then, he’s chatted, drank a lot of coffee and sunk a few beers worked extremely hard to make as many connections as possible, understand where BIMA might fit best and add value to the current digital communities and landscape, and gauge the appetite of individuals to get involved and support the drive for digital excellence, while championing talent across Scotland.

We all know that a pack is more formidable than the individual, so Gerry approached six people who are industry leaders and key influencers, to form the BIMA council in Scotland. The council represents a broad spectrum of the creative and digital industries including public sector and start-ups, creative consultancies, media and publishing, training and research bodies, marketing and digital agencies. The council includes: Gerry McCusker, CEO at Dog and BIMA Scotland Chair; Nathan Fulwood, Strategy Director at CreateFuture; Stephen Lepitak, Editor at The Drum; Jessica Mullen, Managing Director at CreateFuture; Claire Scally, Joint Managing Director at TRCmedia; Darcie Tanner, Digital Director at Stripe Communications; and Alisdair Gunn, Director at Framewire.

Gerry McCusker, Chair of BIMA Scotland, commented on the makeup of the council.

“We’ve taken our time and been careful to approach individuals who are not only leaders in their respective fields, with the experience and expertise that that brings, but those who are influencers and those who demonstrate the energy and passion required to make things happen. Creating a council is not a tick box exercise, but an opportunity to gather a group of individuals who will be committed to driving excellence across Scotland through our ambitious programme. It also helps to have a genuinely nice bunch of people who enjoy what they do. I’m delighted to welcome Alisdair, Claire, Darcie, Jessica, Nathan and Stephen into the council and thank them for making the commitment to supporting the sustained growth of an ever stronger digital community here in Scotland.”

With a mission to drive innovation and excellence across Scotland, the council is united in setting a country-wide agenda that aims to boost the Scottish industry around BIMA’s four key pillars: Recognising excellence to showcase the outstanding work being produced by Scottish businesses and students. Building connections both within Scotland and nationwide to facilitate collaboration and commercial opportunity. Promoting home-grown thought leaders on a national stage and encourage global thought leaders to share their knowledge and expertise with the Scottish community. And driving positive industry change within Scotland.

The council has confirmed that its core focus for the coming years is talent, promoting young talent, improving the skills within the community, encouraging collaborations, and promoting the digital and creative industries as a viable career choice to students.

Gerry continued:

“BIMA is an inclusive organisation, one that is open to collaborations and partnerships with those who are committed to the same mission as we are, and one that hopes to facilitate connections and nurture individuals, businesses and communities across Scotland and UK-wide.

We hope to work closely with other industry organisations and communities to break siloes and open up opportunities for everyone involved in digital across Scotland.”

The BIMA Scotland council is one of four core councils in the UK, which implement the nationwide strategy which aims to drive innovation and digital excellence across the UK to ensure the industry retains its position as a global leader. The organisation also boasts nebulous Think Tanks, Communities and Groups to aid industry leaders and practitioners to fuel the future, and change in the industry on topics such as gender, diversity, and young talent.

In alphabetical order, the members of the BIMA Scotland Council are as follows:

Looking to grow the community across Scotland, BIMA is keen to stress that this isn't a closed group, and the council is open to nominations for council members from across the digital and creative industries in Scotland.

You can keep up to date with BIMA's events in Scotland here (in Glasgow and Edinburgh so far, but we hope to change that!) and check out Digital Day, BIMA's nationwide initiative to encourage schoolchildren to consider a career in digital. We took part last year with Lenzie Academy and it was awesome! If you have any questions about BIMA, or would like to get involved in any way, then please get in touch with us

And final mention, huge thanks go out to Anna Doyle from BIMA for supporting Gerry in his efforts over the past months. She rocks!