A gold for in-store marketing
Last year during the GSS in Singapore we ran a campaign that saw giant QR code mascots running around VivoCity, the country’s largest mall. Can't picture it? Take a look at the video on our Facebook page. The campaign was hugely successful with over 8000 people scanning the QR codes to win prizes. And last night we saw the campaign win its second award, a Bronze Mob-Ex Award for Best Use of QR Codes.
The Mob-Ex Awards recognise the crème de la crème across the mobile marketing spectrum in Singapore and the competition this year was fierce! So a fantastic well done is due to the project team involved. Congrats guys!