A new site for Morrisons Farm

Dog has created a mobile optimised website to help Morrisons communicate key issues around its commitment to sustainable farming.


It really was a prestigious project to undertake with Morrisons

Did you know that Morrisons Supermarkets is the only major retailer in the UK to sell 100% British meat in all its stores? It’s something that the supermarket giant is rightfully proud of and they came to Dog to design a brand new site for The Morrisons Farm at Dumfries House.

The site our studio designed aims to increase awareness of Morrisons’ unique activity within the British farming community: Morrisons Farm. Showcasing their best practice in sustainable British beef and lamb production via an attractive, mobile-optimised design was one important aspect. Another was the promotion of livestock and genetics sales so an exclusive EBV (Estimated Breeding Value) checker completes the picture.

It really was a prestigious project to undertake with Morrisons. They have an incredibly strong story to tell regarding their commitment to sustainable farming in UK and we feel pretty confident that their new purpose-built site will only strengthen this further.