There are 7.4 billion people on planet earth and every single person is unique, an individual.
And it is this individuality that makes you, me, all of us, brilliant.
As a 21st century communications company, one who has grown up in the digital age, we understand that for the very first time our planet of individuals now share a unique power. The power to design, control, curate and personalise their very own life journey. We don't just harness the power of individual, we celebrate it.
Individual is relevant, individual is unique, individual is remembered. In fact, individual is brilliant.
A group of brilliant individuals is powerful. But get them to work together towards a common goal and they become formidable.
By forming a pack around every client challenge, they can share knowledge, generate ideas and refine their thinking in order to find the perfect solution. And whilst the members of each pack will change for each task, (bringing in the right individuals to find the right answers) one member of the pack is always there, right in the middle of the action. The client.
One formidable pack. Many final destinations. One unifying ambition.
Our logo is the essential part of the brand. Our name is a powerful asset and maintaining its strength and consistency is vital.
It is defined as being in lower case and in DogHaus font.
A custom typeface has been created. The DogHaus font plays an important role in building the Dog brand. It is bold and distinct, yet the softer curved edges on certain letters reflect our friendly personality as a team.
Using the Merriweather font family in conjunction with DogHaus creates a balance and flexibility across communications, while maintaining consistency.
A custom palette has been selected to reflect a rich, dynamic and multidimensional company.
The colour palette is an essential part of our brand identity, enabling a recognisable look and feel to communications across all media, whether in print or on screen.
Combined, a distinctive style is created which is both simple to implement and powerful through its simplicity.
The grid is the invisible glue that holds the brand design together.
Based on that most classic of grids 'The Golden Arc', we have developed a flexible grid that enables an individual to express their creativity, while maintaining balance, proportion and consistency.
We needed to create a graphical device that could be carried throughout Dog communications.
A symbol that was 'natural' to the brand, that captured the values of our brand, is the circle or Dog dot, as we call it. 'Individual is brilliant. The Pack is formidable' is captured by one dot.
Existing alone to represent the individual, or a group of dots coming together as one to represent the pack.