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SWIP

The start of the journey.

Scottish Widows Investment Partnership (SWIP) is one of Europe's largest asset management companies. They first came to us in 2007.

Where did SWIP want to go?
Since 2007 we've been providing digital marketing, design, development and content management services for SWIP, becoming a key part of their online communication team.

How we got there together.
Our most recent work with SWIP has seen us spearheading the integration of their 'Perform' rebrand for 2011. This coincided with SWIP sponsoring Twister Duo - an aerobatic display team - and the redesign of much of SWIP's online collateral to follow suit.

In line with the new SWIP Team messaging, we created a self-contained SWIP Team promotional microsite. Fully Flash-based, the site publicised the new partnership using a range of computer generated Hero Images of the aerobatic display team in action.

This branding was carried through to SWIP.com where the CGI Hero Shots of the SWIP Teams planes were integrated across the site. We fine-tuned the search functionality on SWIP.com to allow for geographical locations and uploaded new images, SWIP Team copy and fonts.

The digital animation used on the SWIP Team site has since went on to lay the foundation for all future SWIP digital communications for 2011.

We continue to update the SWIP.com site with the latest data and research materials and frequently adapt its features and functionality in line with company requirements. 

Where we ended up -
www.swip.com
www.intelligencecentre.com
www.swipteam.com

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our journey. who went?

Web Designer
Craig Wilson
Technical Director
Crawford Tait
Web Developer
Derek Ainslie
Managing Director
Gerry McCusker
Account Director
Kevin McCloskey
Search Marketing Executive
Jason Andrews
Web Developer
Lee Jones
Web Developer
Stephen Hynds

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