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Scottish Development International

The start of the journey.

Scottish Development International (SDI) is a branch of Scottish Enterprise that's concerned with attracting investment to Scotland.

Where did SDI want to go?
SDI wanted to increase interaction with the brand online while building awareness of Scotland as an attractive investment location. So they asked us to create a world-class website that would reflect their position of innovation.

How we got there together.
We developed an integrated plan with Scottish Enterprise where we prioritised SDI’s key services in the most accessible and eye-catching way possible.

Invest in Scotland and International Trade tabs on the homepage, with quick How We Can Help links, gave users fast access to facts on subjects such as entering new markets, setting up operations and preparing their goods and services for export.

A changeable panel on the homepage presented key facts and figures about Scotland’s industries like the recent expansion of Scotland's bio quarter and high levels of sales and investment in Scotland’s food and drinks industry.

Outside of sdi.com, we continue to work with SDI on the population and management of the site. We've recently launched a staff intranet, GlobalScot and Smart Exporter microsites, both of which enhance SDI's remit of attracting investment to Scotland and assisting Scottish companies to expand overseas.

Where we ended up -
www.sdi.co.uk

our journey. who went?

Creative Director
Alex Wilson
Development Manager
Colin McMillan
Web Developer
Craig Ferguson
Managing Director
Gerry McCusker
Web Developer
Ian Etherington
Account Manager
Janine Merrylees
Web Designer
Sandi Gollock
Head of Account Team
Scott Atkinson

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