National Theatre of Scotland

We've been working with the National Theatre of Scotland for a number of years, on a range of different digital projects, including the design of their website in and taking control of their email marketing.

Where did National Theatre of Scotland want to go?
They most recently approached us in a bid to increase active attendance and participation in the theatre and to communicate their productions and their ethos to a younger, more web-savvy audience.

How we got there together.
We altered the site architecture to include an About Us section detailing the organisation's Manifesto, News items and Work With Us pages. We added in page-wide production stills, that changed in line with performances to communicate the excitement of live performances.

With Twitter now integrated into the site, audience members could tweet their reviews in real-time, drumming up online buzz and spreading the word about current and pending performances in the process.