Innis & Gunn Brewing Co Limited

The start of the journey.

Since 2003, Scottish craft brewer company Innis & Gunn has experienced a steady and determined growth. During that time the company has managed to establish a firm foothold in the lucrative US and Canadian import markets and is now regarded as the third most popular beer in Sweden.

Where did Innis & Gunn want to go?
The company approached us about updating their existing site in order to make it better reflect Innis & Gunn branding and to open up the brand to new online audiences. The new site would also be instrumental in the continual expansion of the company into new, emerging markets.

How we got there together.
We created a strategic positioning for the Innis and Gunn site summed up with the line "show your character" a thought that brought together the characteristics  of the beer, its creators and the drinker.

We created a slimmed down, navigation for the site including pages on The Range, Where to Enjoy, Food Matching and the Innis & Gunn Snug. These all worked to underline Innis & Gunn's brand position as a bespoke craft brewer.

Horizontal side scrolling on the Range page included high resolution images of each ale, information on beer hues, tasting notes, flavours and availability. A Food Matching page let users watch cookery demonstrations from top chefs and showed exactly how Innis & Gunn was the perfect accompaniment to a variety of dishes.

A Where to Enjoy page let Innis & Gunn fans see exactly where they could enjoy their beer - in pubs, restaurants or hotels. By entering their postcode into the search bar, locations were displayed as pinpoints across a UK map.

The new Snug section encouraged Innis & Gunn drinkers to put their (virtual) feet up and see how Innis & Gunn is being enjoyed around the world. Flickr images and tweets were pulled in and circled around an old, battered leather armchair.

With the Innis & Gunn site now live with our phase 1 deliverables complete, we're looking ahead to the launch of the new Swedish, US and Canadian sites. We'll also be developing the online shop feature and adding to the video content in the Food Matching section on the UK site.

Where we ended up -
www.innisandgunn.com

view next case study: Scottish Enterprise

our journey. who went?

Copywriter
Adrian Jeffery
Creative Director
Alex Wilson
Web Developer
Craig Ferguson
Director
David Hamilton
Senior Creative Technologist
David Lochhead
Senior Designer
Emily Gaudaur
Account Director
Kevin McCloskey
Web Developer
Stephen Marshall

you may also like