Google Adwords: A script to help you stay in control

Robert Ferguson has created a script to help keep your PPC campaigns on track.

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Robert Ferguson

Robert Ferguson
Senior Paid Media Manager

Date:
13 October 2017

Office:
Glasgow

The recent change to AdWords daily budgets has caused a stir in the PPC community, with many advertisers worried that it will now be much harder for them to manage daily budgets with so much discretion handed over to Google. I've created a little script to help advertisers remain in control of their budgets.

The recent change to AdWords daily budgets has caused a stir in the PPC community, with many advertisers worried that it will now be much harder for them to manage daily budgets with so much discretion handed over to Google.

To get up to speed with what this change means, you can read our Friday briefing on 6th October, but for advertisers who already wondering how they can avoid overspending, particularly on campaigns of less than one month duration, read on a for a quick solution!

The script can be used to fetch cost data up to every hour (select the frequency that suits you when you are creating a new script to paste the code into) for either one PPC campaign, or the cumulative cost for a group of campaigns, and pause all the campaigns if the spend has gone over a value you specify.

I've pasted the full script below, and made it available here. Follow the lines which start with // for instructions on how to customise the script for your circumstances.



Script to control budgets for single campaign or group of campaigns
 

Hope this helps you work around the latest Adwords daily budget update, and if you have a more complex problem you would like a script solution for, get in touch to chat through!