Friday briefing: 9/9

The marketing team gives us a roundup of this week's hot topics

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Brian Grassie. Joannie McLellan.

This week, we're discussing personal websites and Google's introduction of reviews from the web to local Knowledge Panels.

Personal websites: Online CVs and brand hubs.

Personal websites are becoming more and more useful as a way to stand out from the crowd when applying for a position or acting as a hub for someone's personal brand. Whether someone's looking for career opportunities, promoting their product / skills, or positioning themselves as an expert or leader in their field, a dedicated website that's well maintained, is a valuable way to communicate you as an individual, to the wider world. Here are 3 of the best examples from across the web.

Brandon Johnson

Well constructed, immersive site that goes interplanetary! Check it out.

Raf Derolez

A clean,well styled site that delivers plenty for anyone interested in Raf’s skills and
previous work.

ChristopherLee “The Beast is Back”

Bright, busy, addictive. A superb distillation of Lee’s work, passions, and even a link
to his online store. Well played.

Brian Grassie, PPC Manager

 

Customer reviews: A weapon in your SEO arsenal.

The importance of customer reviews for SEO is on the rise once again. Google announced on September 7, that it was adding ‘Reviews from the web’ to critic reviews in local search results. ‘Reviews from the web’ will bring in user-generated content from third party sites such as Yelp and Tripadvisor into the Google knowledge graph and prominent placement in mobile search results. Google said the latest update is to bring as much useful content as possible for local searchers.

Great for local searchers, this is undoubtedly going to be an important tool for local businesses to enhance their position in the SERPs. And it might also serve as an incentive to avoid bad reviews as they'll be given a clear place in search results!

Joannie McLellan, Search Marketing Executive

 

So there you have it, personal brand websites and SEO hitting the news this week. If you have any comments or questions, tweet us or hit us up on Facebook!