Robert Ferguson. Tala Byrne.
This week, Facebook Messenger's instant video and Google Adword's cross device activity reporting hit the news.
Google Adwords cross-device activity reporting
Google is adding value to their efforts to reveal the full interaction customers have with a brand on the paths to conversion. Cross-device conversions were rolled out to the native AdWords conversion tracking solution 3 years ago, but now Google have added 3 new reports to their AdWords attribution section under the cross device activity menu:
- Devices -- cross-device activity happening in your AdWords account
- Assisting Devices -- conversions and assisted conversions broken down by device type (this includes assisted conversions that happened on the same unique device)
- Device Paths -- top conversion paths for your customers using two or more devices
These new reports will take advantage of the increasing prevalence of Google log-in options through browsers like chrome and popular websites to show how users interact across sessions and devices. As yet, these reports are only available for conversions recorded using the native AdWords conversion tracking, not goals imported from Google Analytics.
Robert Ferguson, PPC Manager.
Facebook Messenger's added an instant video feature!
Hot off the press from the Facebook newsroom! Messenger’s latest new feature will be Instant video in Messenger conversations, which will let you start streaming video to your friends one - on - one in just one tap. But why? Here’s what Facebook has said they envision this feature being used for:
“Sometimes you want to ask a friend’s opinion on a pair of shoes you want to buy, weigh in on what ice cream flavor they should bring home, or just want to see your BFF’s reaction to your witty message when you’re in a place where you can’t actually talk live.”
Unlike some other Messenger updates which have crashed and burned in the past, this could be a great answer to something which a lot of users want - a quicker, easier way to show something to a friend when you’re out and about, or in a rush.
Facebook has long struggled with trying to lift Messenger up to the same status as apps like WhatsApp and WeChat (though they did buy WhatsApp, presumably to learn their secrets!) but features like this, which allow users to slip seamlessly from messaging into live video, could just be the ticket they’ve been looking for.
Tala Byrne, Social Media Manager.