Mark Oliver. Syed Noor.
This week's been a busy one in the world of marketing. Mark and Syed have selected digital advertising and social media news from Google and LinkedIn, Starbucks and Facebook as the need to know stories of the week.
Google announces two mobile-first product innovations at DMEXCO
All eyes this week in the digital advertising industry have been on the DMEXCO show in Cologne. Google used the conference to announce a raft of new advertising features, including Trueview for Action on YouTube and Universal App Campaigns. Both have a mobile focus, with Google also releasing statistics showing the number of searches on Mobile has now outstripped those performed on Desktop. Nobody will be overly surprised to hear that but interesting to hear it's finally reached tipping point. Check out the article on Search Engine Watch.
Adblock Plus now sells ads
Everyone's talking about AdBlock Plus this week - the ad blocking browser extension - creating its own 'Acceptable Ads' program. So, AdBlock Plus will be blocking adverts it deems to be annoying but then monetising the space vacated by serving adverts it approves of. That's right...ad blockers generating revenue from advertising... Google immediately ended its relationship with ComboTag, who source buyers for the program, so not a great start. The Verge explains it here.
LinkedIn Launches Conversion Tracking for Sponsored Content and Ads: This Week in Social Media
LinkedIn announced it will introduce conversion tracking functionality to its advertising platform, to help brands better understand ROI via their campaigns. Despite being one of the first social networks to offer advertising, LinkedIn has been overtaken in both scale and usability from big players like Facebook, Twitter and YouTube in the social advertising space. Maybe this is a sign that new owners Microsoft are stepping things up already - let's hope so. Get the full story on Social Media Examiner.
Mark Oliver, Search Marketing Manager
Starbucks enters the tea category in Asia with Teavana launch in 16 markets.
In what could prove to be a category shaking move, global coffee shop chain Starbucks has entered the hugely popular tea segment in Asia, launching the Teavana brand in 16 markets across the region. A seasoned veteran in creating successful environments within which to sell its products, Starbucks is set to use in-store and digital tactics to inform customers of the new brand and flavours of tea.
John Culver, group president of Starbucks Global Retail, said
“This is a tremendous opportunity to leverage the company’s expertise in creating best-in-class retail experiences, handcrafting customised beverages, and sourcing the finest ingredients, to become a leader in a new category for us. Just as we’ve done for coffee, this is tea re imagined at Starbucks.”
Facebook Adds Payments to Messenger Chatbots
A few months after Facebook introduced chat bots into its Messenger app, enabling businesses to better interact with users, Facebook Messenger now allows payments via brand chat bots. In a move that sees the app become more of a commerce hub, Facebook’s head of Messenger David Marcus, this week, revealed that the social network is now allowing brands and companies to sell products within Messenger by adding payments services. This means customers can pay for items without having to leave the Messenger app, creating an easier route to purchase for users. For brands, this presents further opportunity to engage, convince and ultimately carry out transactions with customers all from within the Messenger app. Find out more on Forbes.com.
Syed Noor, Social Media Manager