Our thoughts

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03/11: Digital Marketing News

Article Type: Blog

This week, with news of the departure of Christopher Bailey from Burberry, Helen looks at his role as brand guardian, while Becca uses the "C" word, giving us the lowdown of five festive campaigns this year.

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27/10: Digital Marketing News

Article Type: Blog

This week, Robert offers up new research from Google around the competitive advantage gained through using first party data, while Helen explores the human element of AI on the back of the recent VB Summit. Enjoy!

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The confluence of SEO and CRO

Author: Angus Carburns

Article Type: Blog

Insights Analyst, Angus Carbarns, addressed the audience at the recent ManyMinds conference. He explored the rising role of machine learning and the confluence of SEO and CRO in creating truly effective user-first search experiences. Here, he recaps his key points, examining the current landscape, looking to the future, and providing useful recommendations for marketers.

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Google Adwords: A script to help you stay in control

Author: Robert Ferguson

Article Type: Blog

The recent change to AdWords daily budgets has caused a stir in the PPC community, with many advertisers worried that it will now be much harder for them to manage daily budgets with so much discretion handed over to Google. Robert Ferguson has created a little script to help advertisers remain in control of their budgets.

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13/10: Digital Marketing News

Article Type: Blog

Brace yourselves for a more data-led and technical week: Insights Analyst, Angus, makes us aware of the new Google interface, helping organisations manage their products, and Test Analyst, Piotr, shares his experience of learning Python. Enjoy!

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How to use Schema markup to gain competitive advantage

Author: Joannie McLellan

Article Type: Blog

All organisations are competing on various levels. Competing with other organisations or businesses. Competing for the attention of their target audiences. Competing for their content to be noticed, consumed, and acted upon. There is competition at every turn. One great little technical SEO tactic that can help brands gain competitive advantage as part of an integrated marketing strategy is Schema.org markup. Joannie and Christophe give us the lowdown.

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06/10: Digital Marketing News

Date:
06 October 2017

Hot of the press from the social media, SEO and paid search teams, Becca's discussing brand marketing by way of Lufthansa's FlyingLab, Joannie's deconstructing the latest Google Adwords update, and Gordon is still buzzing from BrightonSEO, taking the chat around chatbots that little bit further. Enjoy!

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Software Testing Clinic

Author: Darren McMillan

Article Type: Blog

We're great supporters of nurturing talent. Recently, Dog sponsored the latest Software Testing Clinic event in Glasgow, which aims to provide a safe environment for testers to learn more about their trade. This particular instalment was aimed at providing more info around the term “exploratory testing”. Darren McMillan, Test Manager here at Dog, took part and has shared his thoughts on this fantastic event.

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BrightonSEO

Article Type: Blog

Our SEO gurus have returned from their BrightonSEO travels! Read the first of their top eight takeaways from the UK's biggest search marketing training and conference event.

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22/09: Digital Marketing News

Article Type: Blog

This week, Angus gives us the lowdown on the latest Supermetrics connectors for Google Data Studio, Robert shares the harsh reality of data breaches in 2017, and Heather questions whether Amazon will become the next go-to for advertisers. Gripping stuff!

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15/09: Digital Marketing News

Article Type: Blog

Welcome to our Friday Briefing bumper edition! This week Gordon informs us of Alexa's upgrades, Becca tells us what to keep an eye on with Apple's newest iPhone release, Jaimie provides an insight into the latest updates to Google Search Console and Joannie finishes us off with Instagram and Facebook's crossover.

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01/09: Digital Marketing News

Article Type: Blog

This week, Gordon's giving us the lowdown on the latest Google Adwords update, Becca shares her thoughts on the developments to WhatsApp and Liam provides a little creative inspiration, showing us some Facebook canvasses that caught his eye.

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25/08: Digital Marketing News

Article Type: Blog

This week's news sees Gordon give us a detailed exploration of mobile / desktop optimisation and Tala brief us on the latest Facebook news around engagement with video series on the platform. Enjoy!

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18/08: Digital Marketing News

Article Type: Blog

Top news this week folks: Robert is delving into the world of writing PPC ads and Becca shares the latest interesting brand partnership between Airbnb and Vice Media that ups the brand's stake in the 'travel experience' space. Enjoy!

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Glug Event: Social Media Predictions for 2018

Author: Tala Byrne

Article Type: Blog

Check out a roundup of Tala Byrne's recent talk on her predictions for Social Media in 2018 and beyond, delivered at the awesome Glug event in Glasgow. Tala's slides are also embedded in the article for reference. Enjoy!

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11/08: Digital Marketing News

Article Type: Blog

Our marketing team's top picks this week: Becca looks into the launch of Facebook Watch, Joannie recaps the SEO implications of online reviews, and Gordon delves into the latest Google update to its Adwords Extensions. Enjoy!

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Brand safety in a programmatic world

Author: Heather McGreevy

Article Type: Blog

In a world where programmatic is the buzzword du jour, it's vital to keep the basics around protecting your brand, front of mind. Here, Media Manager Heather McGreevy, provides four best practice measures to take.

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04/08: Digital Marketing News

Article Type: Blog

This week, Robert is talking GDPR legislation, Heather highlights Snapchat's new measurement tool for advertisers and Angus looks at the changes to Google's Search Console.

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28/07: Digital Marketing News

Article Type: Blog

This week, we have two stories with a theme of improving Customer Experience. Joannie has highlighted the importance of user intent and task accomplishment to your SEO strategy, and Stephanie gives us the lowdown on the latest Amazon product, Spark. Check it out!

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21/07: Digital Marketing News

Article Type: Blog

We've got the latest news on Google's drastic homepage from Angus, (more) news on optimising for voice search from Gordon, and a delve into the marketing successes around the Women's Euro 2017 from Rebecca. A real mixture this week!

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CRO: Getting Started with Google Optimize

Author: Angus Carburns

Article Type: Blog

Conversation Rate Optimisation (CRO) has finally hit the mainstream. Insights Analyst, Angus Carburns, takes a closer look at CRO, and specifically a useful tool available to all marketers, Google Optimize.

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14/07: Digital Marketing News

Date:
14 July 2017

his week in the Friday Briefing we hear from our Social Media Executive Megan on changes to Messenger advertising and what this could mean for the future of Paid Social! So kick back and catch up before the Glasgow Fair weekend.

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7/07: Digital Marketing News

Article Type: Blog

It's Friday Briefing time and this week we have a PPC and social trends gold mine! Gordon gives us the lowdown on the latest in CRO, helpful Google ads and comparison websites, while Becca chats the latest in Snapchat's attempts to claw back users through their latest update, with links, games and filters galore. Sit back and catch up!

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3 ways to beat social content block

Author: Tala Byrne

Article Type: Blog

We all get it. You've crafted an intelligent social media strategy to best market your brand and proposition. Your overarching message is clear. And your own content, salient. But when faced with a content plan that's running dry or perhaps not hitting the levels of frequency necessary, how do you get over the mental block and generate ideas for content that's killer, not filler? Tala Byrne provides 3 simple, but useful tactics to help beat the block.

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Supercharging strategy: The role of audiences

Author: Laura Haggerty

Article Type: Blog

To mark Social Media Day 2017, Strategy Partner, Laura Haggerty, was asked to address the BIMA community in how she uses social media as a planning tool. She shares an overview here, providing details of how taking an audience-insight led approach to marketing and media strategy will deliver huge benefits.

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30/06: Digital Marketing News

Date:
30 June 2017

This week it's all about Google as they've hit the headlines for both positive and negative reasons. Angus, our insights analyst, chats Google Shopping, while Robert, PPC Guru, focuses on Google's much-improved Site Speed Tool. Catch up on the latest!

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Marketing success is a cross-channel game

Author: Jaimie Anderson

Article Type: Blog

As consumers create ever greater digital footprints in their journey towards purchase, it's crucial for marketers to take a holistic approach to digital marketing. In this article, Jaimie Anderson advises gaining strategic insight across multiple channels and using that data to better understand the buying journey with individual channel performance mapped against it.

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23/06: Digital Marketing News

Date:
23 June 2017

This week's Friday Briefing is a special one as we hear from Liam on the latest trends in marketing design, and his favourite content pieces recently, while Megan covers the latest in Facebook's growing group platform. So put your feet up and catch up with the latest in marketing.

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16/06: Digital Marketing News

Article Type: Blog

This week, our Search team has been glued to the SMX Advanced conference in Seattle. They've brought back two key bits of news from Gary Illyes, leading Google webmaster trends analyst: Mobile First Index, and Featured Snippet Analytics. Read on for all the details!

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9/06: Digital Marketing News

Date:
09 June 2017

This week is all about Google and SEO as Robert breaks down Google's latest crusade against annoying ads, Brian chats Google's offline shopping tracking, and Lisa talks the fundamentals of SEO.

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2/06: Digital Marketing News

Article Type: Blog

In this week's Friday Briefing we hear from Joannie on the importance of structured data and snippets, while Gordon discusses the latest news on Google's new free attribution tool, and Megan covers Facebook's latest tweaks. So grab a coffee, sit down and enjoy a quick lunchtime read!

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26/05: Digital Marketing News

Author: Robert Ferguson

Article Type: Blog

A change this week from the normal Friday Briefing - a short 'How To' from our PPC expert Robert on Adwords IF functions. He's given us a step by step guide to getting it right, the value and the benefits for marketers and clients in delivering a more relevant experience. Enjoy!

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19/05 Digital Marketing News

Article Type: Blog

In today's Friday Briefing, Gordon chats Google's expansion of its Quality Score metric, Robert discusses the benefits of Twitter's privacy changes for marketers, and Megan gives the lowdown on the latest Instagram update.

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12/05: Digital Marketing News

Article Type: Blog

This week it's a paid search treasure trove! We hear from Brian on how Ad Relevancy is more important than ever to get the most out of your budget, Robert chats Google's new Accelerated Mobile Pages, and Gordon covers how mobile ads influence in-store purchases. Perfect lunch break reading!

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05/05: Digital Marketing News

Article Type: Blog

This week, we've got one contributor and it's our very own Social Media Executive, Megan. She's been inspired to share her Top 10 Instagram tips. So, before you head out to snap your fun in the sunshine this weekend, check out these simple recommendations!

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28/04: Digital Marketing News

Article Type: Blog

As we gear up for a bank holiday weekend, Tala's pinpointed the announced launch of Facebook's Camera Effects Platform as one to watch, while Joannie's demonstrating the importance of Google Reviews for local SEO, and Gordon's giving us the lowdown on the significance of HTTPS urls to Google rankings. Enjoy!

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Digital marketing news: 21/04

Article Type: Blog

Two bits of news jumped out at the team this week: Gordon's picked up on a new update to Google Analytics to make gaining useful insights easy, while Joannie's sought out 15 helpful Content Marketing KPI considerations. Enjoy!

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14/04: Digital Marketing News

Article Type: Blog

This week we're treating you to news about the potential update to Google's Quality Score, looking through the 2017 Local Search Ranking Factors and naming our top 5 social media trends as the year progresses. So grab yourself some Easter eggs and settle in for your weekly digital marketing news!

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7/04: Digital Marketing News

Article Type: Blog

A shorty but a goody this week: Gordon's banging the Local SEO drum and Lisa's delving it an old SEO favourite - link building and content marketing. Enjoy!

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31/03: Digital Marketing News

Article Type: Blog

This week, Gordon's gone Google again with improvements to its Dynamic Search Ads, Joannie's discussing the global roll out of Google's Rich Cards, and Megan's talking Facebook Stories. Enjoy!

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24/03: Digital marketing news

Article Type: Blog

This week Joannie's provided an update on Google's mobile-first Indexing while Gordon's talking about the elimination of search on mobile. Megan moves away from mobile into the world of Facebook advertising and explores the new Facebook Collections format. Check it out!

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Friday briefing 17/03

Article Type: Blog

This week, the marketing team's been all fired up by Google updates and Snapchat research. Check out the latest news around Local Extension Display Ads, Snapchat woes and Google's new focus on reporting offensive content.

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51 weeks to go: International Women's Day 2018

Author: Joannie McLellan

Article Type: Blog

At Dog, we are extremely lucky to have some amazing and inspiring women working together, making a positive impact on business by leading and doing great work, and supporting the women and men around them. To mark International Women’s Day last week, and to continue the celebration of bold, strong females who strive to make a difference, we chatted to a few of our leading women.

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Friday briefing 03/03

Article Type: Blog

March is off to a flying start and, this week, Gordon reminds us to prioritise mobile experience and chats to Laura about the role of analytics in achieving business growth. And in social media land, Megan discusses the roll out of Instagram Stories Ads to all advertisers. Enjoy!

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Friday briefing 24/02

Article Type: Blog

This Friday Joannie and Gordon discuss the latest Google updates including the retirement of Google Site Search and the implementation of green ad labels in Google Adwords, while Megan investigates Instagram's new controversial update.

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Friday briefing 17/02

Article Type: Blog

This week, Gordon's free time has been mainly spent having fun with Google's fun facts, Joannie has been following Google's unconfirmed algorithm news intently, and Megan's giving us the inside info around Facebook's video updates. Enjoy!

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Friday briefing 10/02

Article Type: Blog

This week, the Super Bowl ads caught Gordon's eye, Mark provides a useful update on the latest announcement around the Google Data Studio, while Megan gives us her top 5 Instagram tools. Oh, and ICYMI, Gordon talks us through the latest developments to the Google Adwords UI. Exciting times!

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User Data and Paid Search: A match made in heaven

Author: Robert Ferguson

Article Type: Blog

As users demand more relevant digital experiences and brands aim to deliver more effective communications, interpreting useful user data is vital. Here, PPC Manager Robert, looks at why user data matters to Paid Search strategy specifically, and how we can harness the opportunities it presents.

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Friday briefing 27/1

Article Type: Blog

This week, Megan's been looking at Facebook Messenger ad tests, Gordon's exploring new colour coding of ads in the SERPs, and Joannie's continuing the discussion around voice search and SEO.

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The Growth of AI and Voice Search

Author: Gordon Carslaw

Article Type: Blog

Christmas is over and 2017 is well under way. “A New Year a New Me” and all that jazz. What isn’t new though is the growth of Artificial Intelligence (AI) and Voice Search. It's big news. And here's how to optimise for Voice Search in 2017.

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Friday briefing 20/1

Article Type: Blog

Our Friday briefing is back. This week, Joannie's exploring Google's latest release to improve mobile search experience; Megan's looking at Facebook's next move to become a Virtual Living Room; and Gordon's highlighted the disruptive nature of AI on PPC, and looks back at the most complained adverts of 2016.

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Search 2016 – Trump, Brexit & Pokémon Go!

Author: Gordon Carslaw

Article Type: Blog

2016 has been a strange year. Digital Marketing Exec. Gordon takes us through the Good, the Bad and the Interesting in terms of Search, dreaming of that £15 million bet that he saw slip away...

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Friday briefing 2/12

Date:
02 December 2016

After the thrill of Black Friday last week, and all the marketing and digital news that was published on the back of it, we're continuing the festive theme with the launch of Google's Santa Tracker, and a roundup of the most shared ads in 2016 (with Buster the Boxer taking the top spot)....

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Friday briefing 18/11

Article Type: Blog

This week, we've got Google announcements on mobile first indexing - big news for SEO and search marketers - and Adwords' swipeable cards from Gordon and Laura. Megan's highlighted the oddest product announcement of the week, that of Twitter's QR codes. Friday afternoon reading sorted - enjoy!!

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Friday briefing 11/11

Article Type: Blog

This week, we couldn't not mention the John Lewis Christmas advert, the US presidential election, together with a bit of insight and the latest update to Facebook's commercial offering. Here's the latest news from the world of marketing!

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Friday briefing 4/11

Article Type: Blog

This week it's all about Google Adword's new website to help with strategy and goals, Pinterest's new targeting for promoted pins, and Instagram's shoppable tags - basically all about helping marketers become more effective in creating experiences that are relevant and engaging for individuals.

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Friday briefing 28/10

Article Type: Blog

Megan's looking forward to Facebook's Halloween themed masks, while Brian has his sights firmly fixed on Christmas an imminent campaigns. Laura reigns us back from festivities with the introduction of Twitter Awareness campaigns, and we all say Cheerio to Twitter's Vine. Here's what's caught our eye this week.

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My Google Squared Online experience was all that it was Squared up to be.

Date:
26 October 2016

Having just graduated from Google Squared Online, Digital Marketing Executive, Gordon Carslaw, gives us an honest account of his experience, and how it has helped him to develop his career here at Dog. Over to you, Gordon, our resident DJ (or tunes controller) and all round funny man...

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Friday briefing 21/10

Date:
21 October 2016

Tala, Joannie and Robert have hand picked three stories that stood out this week: A closer look at Instagram Stories, a new feature of Google Flights, and the introduction of demographic targeting in paid search. Of course there are lots of implications, but all three stories demonstrate how digital is making it easier for us to research, book and make our friends jealous of our holidays - read on!

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Friday briefing 14/10

Article Type: Blog

This week, we're taking a look at the business end of digital marketing and social media, with a bit of fun thrown in! Mark and Gordon delve into Google's Data Studio and Search Console, Joannie discusses the impact of UX on SEO, while Laura discusses Facebook's Workplace and Megan covers GIPHYCAM. Busy week!

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Friday briefing 7/10

Article Type: Blog

This week, Tala, Brian and Mark focus on Facebook's admission of inaccurate metrics, the launch of its Marketplace, and the future of Twitter as potential buyers circle overhead. Here's what's caught our eye this week...

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Friday briefing 30/9

Article Type: Blog

This week, Robert, Joannie and Megan discuss the latest product updates from Google, search ads in Apple's The App Store, Twitter Moments and the launch of the Houseparty streaming app. Here's what's hit the news ....

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Friday briefing 23/9

Date:
23 September 2016

This week, Gordon Carslaw and Megan Reid discuss the latest news from the big hitters of the social media and digital comms world: Google, Facebook, Twitter and Instagram. Here's what's hit the news ....

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Social Media Week 2016: 5 key takeaways

Article Type: Blog

If you follow Dog’s social media, you will know we spent last week at Social Media Week London. We’ve somehow managed to compress 5 days of fantastic speakers into 5 snappy and easy takeaways. Enjoy!

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Friday Briefing 16/9

Article Type: Blog

This week's been a busy one in the world of marketing. Mark and Syed have selected digital advertising and social media news from Google and LinkedIn, Starbucks and Facebook as the need to know stories of the week.

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Friday Briefing: 9/9

Article Type: Blog

This week, Brian and Joannie are discussing personal websites and Google's introduction of Reviews from the web to local Knowledge Panels.

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Friday Briefing 2/9

Article Type: Blog

This week, Robert and Tala from the marketing team give us the lowdown on Facebook Messenger's instant video and Google Adword's cross device activity reporting.

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Caitlin Lewis: The 3 Steps on my journey to become a Social Media Mogul

Author: Caitlin Lewis

Article Type: Blog

Our current intern, Caitlin Lewis, talks us through the three things that have stood out for her at Dog: Individual style, the possibilities of Photoshop, and the complexities of social media management.

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Brand identities, personalities and connecting to global citizens

Article Type: Blog

Humans are naturally highly social beings. We like to be surrounded by friends and family, and share our personal experiences with others in safe communities. In this article, Social Media Manager Syed explores the idea of brand personalities in this era of global citizens.

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Instagram Stories: What's the chat?

Article Type: Blog

No stranger to controversy, Instagram has made a few big changes recently to its algorithm and logo since being bought over by Facebook a few years ago. Here, Megan discusses Instagram Stories.

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Rob Johnson: 4 years a Dog

Author: Rob Johnson

Article Type: Blog

Being a Dog means you’re an individual. It also means you’re part of a team, our pack. So who are the individuals behind the agency? Let's find out!

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Stephen Hynds: 5 years a Dog

Author: Stephen Hynds

Article Type: Blog

Being a Dog means you're an individual. It also means you're part of a team, our pack. So who are the individuals behind the agency? Let's find out!

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Our past guides our future

Author: David Haggerty

Article Type: Editorial

Head of Strategy, David Haggerty, explains Dog's vision as the agency reaches a milestone, turning 20 years old.

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Sitecore XP 8.1: 6 months on

Article Type: Blog

Our team has been getting stuck into the latest Sitecore 8.1 release. Here are a few thoughts on the product’s new features and updates.

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Mark Elder: 6 years a Dog

Author: Mark Elder

Article Type: Blog

Being a Dog means you're an individual. It also means you're part of a team, our pack. So who are the individuals behind the agency? Let's find out!

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Stephanie Lindsay: 7 Years a Dog

Author: Stephanie Lindsay

Article Type: Blog

Being a Dog means you’re an individual. It also means you’re part of a team, our pack. So who are the individuals behind the agency? Let's find out!

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Devs on tour: Raspberry Pi flavoured IoT in Brighton

Author: Dave Lochhead

Article Type: Blog

When one of the world’s leading tech forecasters, Daniel Burrus, describes the IoT (Internet of Things) as the technology, “that’s going to give us the most disruption as well as the most opportunity over the next five years,” well you’ve got to pay attention.

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Small Changes, Big Difference integrated marketing

Author: Alex Petrie

Article Type: Blog

At the EHealth Insider Awards earlier this month, our work with NHS Borders on the Small Changes, Big Difference campaign, was highly commended in the category for "Best use of Social Media" in a healthcare campaign.

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5 steps to B2B social selling success

Article Type: Blog

Social media has evolved over the past 5 or so years from being a place to share photos from your holiday, watch funny videos and stalk your ex! It's used for a variety of real business purposes & customer service, PR, marketing and recruitment. But what about sales?

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Agile: The Last Crusade

Author: Richie Hume

Article Type: Blog

Try typing "Agile is...' into Google and you might be surprised by the first suggested result.

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VR and the web experience

Article Type: Editorial

If the announcements made at E3 earlier this year hold true, 2016 is going to be the year Virtual Reality (VR) hits the homes.

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Employee Advocacy: Tapping into a powerful asset

Article Type: Blog

All brands, big and small, want to achieve social media success by increasing their reach and engagement. Having a great content strategy, resource to be reactive and timely, and a budget for social media promotion can all contribute. But there's a free resource all around you that can help to strengthen your social media presence & your company's employees.

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On-site optimisation - the missing slice of the marketing budget pie?

Article Type: Blog

You spend a lot of money driving traffic to your site, but what happens then? The technology and complexity behind PPC campaigns, paid ads and remarketing is now well accepted as a core part of digital marketing strategy, but don't forget to optimise how those visitors land on your site.

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Dog lost its Digital

Author: Gerry McCusker

Article Type: Blog

After more than a decade, Dog Digital suddenly lost its Digital. Why? You may ask. Dog Digital made sense, it sounded good, it was a strong brand, and "digital" was what we did. Well, all of these are good answers on one level or another but essentially we've not changed, the world around us has.

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Superhero marketing for financial services

Author: Gerry McCusker

Article Type: Editorial

To capitalise on increasing optimism and investment, financial services marketers must champion people, brand, strategy and digital. Here’s why…

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Content Creation versus Creative Content

Author: Adrian Jeffery

Article Type: Editorial

Content creation is something all clients talk about in every meeting I've been in for the last few years and for all the right reasons. Because everyone understands that it’s vital to have a site that works fantastically on a technical level, but it’s just as important to consider what goes onto that site.

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How to engage an audience on social media before, during and after an event

Author: Heather McGreevy

Article Type: Blog

Whether you’re holding a music festival, business conference or educational event, the power of social media before, during and after an event can really help to drive ticket sales, engage an audience and encourage feedback.

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Native Advertising and story telling through headlines

Author: Stephanie Lindsay

Article Type: Blog

Let’s start with a basic definition of Native Advertising: "A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed".

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Shouting about social media management tools: helping to build meaningful relationships

Author: Helen Reid

Article Type: Blog

Social media management tools are are essential for any business with an active social media presence nowadays.

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Social media Advertising: be bold & seek the Opportunity

Article Type: Blog

Something I was particularly keen to get involved in at #SMW14 was social advertising. To a digital marketer and more to the point a social media marketer, social advertising is something that is vital to help drive success in a competitive online environment.

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Social Media Manager OR Community Manager: What's the difference anyway?

Article Type: Blog

This week, Dog Digital are in attendance at Social Media Week in London.

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Everything we do in social is really about experience

Author: Heather McGreevy

Article Type: Blog

As the world changes around us, we need to do everything we can to keep up to date with it and that’s something we’re well aware of in a digital environment.

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Have you considered Buzzfeed as an advertising outlet?

Author: Heather McGreevy

Article Type: Blog

You might have noticed sponsored posts on Buzzfeed in the past few months but have you seriously considered using the site to promote your own brand?

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9 tips for storytelling on social media

Article Type: Blog

Your social media audience follows, on average, 6 brands via social channels, making it difficult to get your brand into the chosen group.

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Facebook Ad Scheduler

Article Type: Blog

Facebook has recently added an exciting new feature to Power Editor that further enables advertisers to target the right customers, at the right time.

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Why do we use CSS Grid Frameworks?

Article Type: Blog

In the world of web development, particularly front end, you need a consistent structure across the face of your site and while everyone has their own methods there’s never been a box standard grid system.