Our thoughts

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Friday briefing 24/02

Article Type: Blog

This Friday Joannie and Gordon discuss the latest Google updates including the retirement of Google Site Search and the implementation of green ad labels in Google Adwords, while Megan investigates Instagram's new controversial update.

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Friday briefing 17/02

Article Type: Blog

This week, Gordon's free time has been mainly spent having fun with Google's fun facts, Joannie has been following Google's unconfirmed algorithm news intently, and Megan's giving us the inside info around Facebook's video updates. Enjoy!

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Friday briefing 10/02

Article Type: Blog

This week, the Super Bowl ads caught Gordon's eye, Mark provides a useful update on the latest announcement around the Google Data Studio, while Megan gives us her top 5 Instagram tools. Oh, and ICYMI, Gordon talks us through the latest developments to the Google Adwords UI. Exciting times!

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User Data and Paid Search: A match made in heaven

Author: Robert Ferguson

Article Type: Blog

As users demand more relevant digital experiences and brands aim to deliver more effective communications, interpreting useful user data is vital. Here, PPC Manager Robert, looks at why user data matters to Paid Search strategy specifically, and how we can harness the opportunities it presents.

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Friday briefing 27/1

Article Type: Blog

This week, Megan's been looking at Facebook Messenger ad tests, Gordon's exploring new colour coding of ads in the SERPs, and Joannie's continuing the discussion around voice search and SEO.

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The Growth of AI and Voice Search

Author: Gordon Carslaw

Article Type: Blog

Christmas is over and 2017 is well under way. “A New Year a New Me” and all that jazz. What isn’t new though is the growth of Artificial Intelligence (AI) and Voice Search. It's big news. And here's how to optimise for Voice Search in 2017.

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Friday briefing 20/1

Article Type: Blog

Our Friday briefing is back. This week, Joannie's exploring Google's latest release to improve mobile search experience; Megan's looking at Facebook's next move to become a Virtual Living Room; and Gordon's highlighted the disruptive nature of AI on PPC, and looks back at the most complained adverts of 2016.

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Search 2016 – Trump, Brexit & Pokémon Go!

Author: Gordon Carslaw

Article Type: Blog

2016 has been a strange year. Digital Marketing Exec. Gordon takes us through the Good, the Bad and the Interesting in terms of Search, dreaming of that £15 million bet that he saw slip away...

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Friday briefing 2/12

Date:
02 December 2016

After the thrill of Black Friday last week, and all the marketing and digital news that was published on the back of it, we're continuing the festive theme with the launch of Google's Santa Tracker, and a roundup of the most shared ads in 2016 (with Buster the Boxer taking the top spot)....

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Friday briefing 18/11

Article Type: Blog

This week, we've got Google announcements on mobile first indexing - big news for SEO and search marketers - and Adwords' swipeable cards from Gordon and Laura. Megan's highlighted the oddest product announcement of the week, that of Twitter's QR codes. Friday afternoon reading sorted - enjoy!!

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Friday briefing 11/11

Article Type: Blog

This week, we couldn't not mention the John Lewis Christmas advert, the US presidential election, together with a bit of insight and the latest update to Facebook's commercial offering. Here's the latest news from the world of marketing!

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Friday briefing 4/11

Article Type: Blog

This week it's all about Google Adword's new website to help with strategy and goals, Pinterest's new targeting for promoted pins, and Instagram's shoppable tags - basically all about helping marketers become more effective in creating experiences that are relevant and engaging for individuals.

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Friday briefing 28/10

Article Type: Blog

Megan's looking forward to Facebook's Halloween themed masks, while Brian has his sights firmly fixed on Christmas an imminent campaigns. Laura reigns us back from festivities with the introduction of Twitter Awareness campaigns, and we all say Cheerio to Twitter's Vine. Here's what's caught our eye this week.

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My Google Squared Online experience was all that it was Squared up to be.

Date:
26 October 2016

Having just graduated from Google Squared Online, Digital Marketing Executive, Gordon Carslaw, gives us an honest account of his experience, and how it has helped him to develop his career here at Dog. Over to you, Gordon, our resident DJ (or tunes controller) and all round funny man...

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Friday briefing 21/10

Date:
21 October 2016

Tala, Joannie and Robert have hand picked three stories that stood out this week: A closer look at Instagram Stories, a new feature of Google Flights, and the introduction of demographic targeting in paid search. Of course there are lots of implications, but all three stories demonstrate how digital is making it easier for us to research, book and make our friends jealous of our holidays - read on!

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Friday briefing 14/10

Article Type: Blog

This week, we're taking a look at the business end of digital marketing and social media, with a bit of fun thrown in! Mark and Gordon delve into Google's Data Studio and Search Console, Joannie discusses the impact of UX on SEO, while Laura discusses Facebook's Workplace and Megan covers GIPHYCAM. Busy week!

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Friday briefing 7/10

Article Type: Blog

This week, Tala, Brian and Mark focus on Facebook's admission of inaccurate metrics, the launch of its Marketplace, and the future of Twitter as potential buyers circle overhead. Here's what's caught our eye this week...

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Friday briefing 30/9

Article Type: Blog

This week, Robert, Joannie and Megan discuss the latest product updates from Google, search ads in Apple's The App Store, Twitter Moments and the launch of the Houseparty streaming app. Here's what's hit the news ....

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Friday briefing 23/9

Date:
23 September 2016

This week, Gordon Carslaw and Megan Reid discuss the latest news from the big hitters of the social media and digital comms world: Google, Facebook, Twitter and Instagram. Here's what's hit the news ....

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Social Media Week 2016: 5 key takeaways

Author: Megan Reid

Article Type: Blog

If you follow Dog’s social media, you will know we spent last week at Social Media Week London. We’ve somehow managed to compress 5 days of fantastic speakers into 5 snappy and easy takeaways. Enjoy!

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Friday Briefing 16/9

Article Type: Blog

This week's been a busy one in the world of marketing. Mark and Syed have selected digital advertising and social media news from Google and LinkedIn, Starbucks and Facebook as the need to know stories of the week.

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Friday Briefing: 9/9

Article Type: Blog

This week, Brian and Joannie are discussing personal websites and Google's introduction of Reviews from the web to local Knowledge Panels.

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Friday Briefing 2/9

Article Type: Blog

This week, Robert and Tala from the marketing team give us the lowdown on Facebook Messenger's instant video and Google Adword's cross device activity reporting.

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Caitlin Lewis: The 3 Steps on my journey to become a Social Media Mogul

Author: Caitlin Lewis

Article Type: Blog

Our current intern, Caitlin Lewis, talks us through the three things that have stood out for her at Dog: Individual style, the possibilities of Photoshop, and the complexities of social media management.

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Brand identities, personalities and connecting to global citizens

Author: Syed Noor

Article Type: Blog

Humans are naturally highly social beings. We like to be surrounded by friends and family, and share our personal experiences with others in safe communities. In this article, Social Media Manager Syed explores the idea of brand personalities in this era of global citizens.

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Instagram Stories: What's the chat?

Author: Megan Reid

Article Type: Blog

No stranger to controversy, Instagram has made a few big changes recently to its algorithm and logo since being bought over by Facebook a few years ago. Here, Megan discusses Instagram Stories.

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Rob Johnson: 4 years a Dog

Author: Rob Johnson

Article Type: Blog

Being a Dog means you’re an individual. It also means you’re part of a team, our pack. So who are the individuals behind the agency? Let's find out!

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Stephen Hynds: 5 years a Dog

Author: Stephen Hynds

Article Type: Blog

Being a Dog means you're an individual. It also means you're part of a team, our pack. So who are the individuals behind the agency? Let's find out!

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Our past guides our future

Author: David Haggerty

Article Type: Editorial

Head of Strategy, David Haggerty, explains Dog's vision as the agency reaches a milestone, turning 20 years old.

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Sitecore XP 8.1: 6 months on

Author: Liam Mepham

Article Type: Blog

Our team has been getting stuck into the latest Sitecore 8.1 release. Here are a few thoughts on the product’s new features and updates.

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Mark Elder: 6 years a Dog

Author: Mark Elder

Article Type: Blog

Being a Dog means you're an individual. It also means you're part of a team, our pack. So who are the individuals behind the agency? Let's find out!

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Stephanie Lindsay: 7 Years a Dog

Author: Stephanie Lindsay

Article Type: Blog

Being a Dog means you’re an individual. It also means you’re part of a team, our pack. So who are the individuals behind the agency? Let's find out!

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Devs on tour: Raspberry Pi flavoured IoT in Brighton

Author: Dave Lochhead

Article Type: Blog

When one of the world’s leading tech forecasters, Daniel Burrus, describes the IoT (Internet of Things) as the technology, “that’s going to give us the most disruption as well as the most opportunity over the next five years,” well you’ve got to pay attention.

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Small Changes, Big Difference integrated marketing

Author: Alex Petrie

Article Type: Blog

At the EHealth Insider Awards earlier this month, our work with NHS Borders on the Small Changes, Big Difference campaign, was highly commended in the category for "Best use of Social Media" in a healthcare campaign.

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5 steps to B2B social selling success

Author: Daniel Rae

Article Type: Blog

Social media has evolved over the past 5 or so years from being a place to share photos from your holiday, watch funny videos and stalk your ex! It's used for a variety of real business purposes & customer service, PR, marketing and recruitment. But what about sales?

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Agile: The Last Crusade

Author: Richie Hume

Article Type: Blog

Try typing "Agile is...' into Google and you might be surprised by the first suggested result.

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VR and the web experience

Author: Andy Marquis

Article Type: Editorial

If the announcements made at E3 earlier this year hold true, 2016 is going to be the year Virtual Reality (VR) hits the homes.

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Employee Advocacy: Tapping into a powerful asset

Author: Daniel Rae

Article Type: Blog

All brands, big and small, want to achieve social media success by increasing their reach and engagement. Having a great content strategy, resource to be reactive and timely, and a budget for social media promotion can all contribute. But there's a free resource all around you that can help to strengthen your social media presence & your company's employees.

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On-site optimisation - the missing slice of the marketing budget pie?

Author: Colin McMillan

Article Type: Blog

You spend a lot of money driving traffic to your site, but what happens then? The technology and complexity behind PPC campaigns, paid ads and remarketing is now well accepted as a core part of digital marketing strategy, but don't forget to optimise how those visitors land on your site.

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Dog lost its Digital

Author: Gerry McCusker

Article Type: Blog

After more than a decade, Dog Digital suddenly lost its Digital. Why? You may ask. Dog Digital made sense, it sounded good, it was a strong brand, and "digital" was what we did. Well, all of these are good answers on one level or another but essentially we've not changed, the world around us has.

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Superhero marketing for financial services

Author: Gerry McCusker

Article Type: Editorial

To capitalise on increasing optimism and investment, financial services marketers must champion people, brand, strategy and digital. Here’s why…

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Content Creation versus Creative Content

Author: Adrian Jeffery

Article Type: Editorial

Content creation is something all clients talk about in every meeting I've been in for the last few years and for all the right reasons. Because everyone understands that it’s vital to have a site that works fantastically on a technical level, but it’s just as important to consider what goes onto that site.

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How to engage an audience on social media before, during and after an event

Author: Heather McGreevy

Article Type: Blog

Whether you’re holding a music festival, business conference or educational event, the power of social media before, during and after an event can really help to drive ticket sales, engage an audience and encourage feedback.

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Native Advertising and story telling through headlines

Author: Stephanie Lindsay

Article Type: Blog

Let’s start with a basic definition of Native Advertising: "A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed".

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Shouting about social media management tools: helping to build meaningful relationships

Author: Helen Reid

Article Type: Blog

Social media management tools are are essential for any business with an active social media presence nowadays.

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Social media Advertising: be bold & seek the Opportunity

Author: Michelle Broadley

Article Type: Blog

Something I was particularly keen to get involved in at #SMW14 was social advertising. To a digital marketer and more to the point a social media marketer, social advertising is something that is vital to help drive success in a competitive online environment.

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Social Media Manager OR Community Manager: What's the difference anyway?

Author: Daniel Rae

Article Type: Blog

This week, Dog Digital are in attendance at Social Media Week in London.

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Everything we do in social is really about experience

Author: Heather McGreevy

Article Type: Blog

As the world changes around us, we need to do everything we can to keep up to date with it and that’s something we’re well aware of in a digital environment.

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Have you considered Buzzfeed as an advertising outlet?

Author: Heather McGreevy

Article Type: Blog

You might have noticed sponsored posts on Buzzfeed in the past few months but have you seriously considered using the site to promote your own brand?

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9 tips for storytelling on social media

Author: Daniel Rae

Article Type: Blog

Your social media audience follows, on average, 6 brands via social channels, making it difficult to get your brand into the chosen group.

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Facebook Ad Scheduler

Author: Michelle Broadley

Article Type: Blog

Facebook has recently added an exciting new feature to Power Editor that further enables advertisers to target the right customers, at the right time.

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Why do we use CSS Grid Frameworks?

Author: Paul Stewart

Article Type: Blog

In the world of web development, particularly front end, you need a consistent structure across the face of your site and while everyone has their own methods there’s never been a box standard grid system.