Over the coming months Dog Digital will be collaborating with Pagazzi Lighting to develop the company's online presence.
Dog Digital will be overseeing the design, development and deployment of the new website, creating bespoke SEO and PPC marketing campaigns and a number of additional social media campaigns.
While reflecting Pagazzi Lighting's existing brand values, the new website will also allow the company to sell their extensive product range through a new, dynamic online store.
Since being founded in 1980, Pagazzi Lighting has gone on to become the UK's largest, independent lighting specialist. Today the company boasts 15 nationwide stores.
Pagazzi Lighting is the latest addition to a roster of new e-commerce clients for Dog Digital which include leading veterinary equipment supplier, Dunlops.
Gerard McCusker, Managing Director, Dog Digital:
"We're proud to be working with Pagazzi Lighting and taking charge of their online strategy. Their new website will play a key part in the continual success of the company and we’re looking forward to incorporating a number of innovative new tools into the site in order to help strengthen their e-commerce offering."
Alan Pagan, Managing Director, Pagazzi Lighting:
"Pagazzi Lighting is excited about the prospect of working with Dog Digital. During an extensive selection process, they impressed us with their understanding of the e-commerce challenges that we are facing, together with demonstrating the commercial and technical skills required to deliver a profitable, world-class, e-commerce lighting website."