Dog have appointed Grant Fraser, former Marketing Manager at Setanta to head up the planning team within the company. Grant comes with a host of agency and client experience. Grant will be working as a Digital Planner/Analyst.
Initially he will working with key clients such as working on Scottish Enterprise, SPL, SWIP and Royal Blind. With each client he will be deciphering their campaign needs, from a market side. He will help Dog and the client identify target audiences, understanding their motivations and developing the right type of campaigns to meet their objectives.
After any campaign or launch, the team will help analyse its success, from the perspective of an in-house marketing team and also the client-side and market repsonse.
Historically Dog have done a lot of this in the pitch process or as we've gone through any of our projects, but this is now beginning to be seen as a essential and valuable service.