Advertising
At Dog, we've got all advertising options covered, so you'll never miss an opportunity to be heard.
We can plan and buy your media campaign, and fully optimise and track from start to finish. Not only that, we will come up with the bespoke advertising creative to ensure both placement and messaging are the perfect fit. We are proud that we can handle all elements of your campaign in-house, meaning you'll benefit from an integrated campaign as a result of our team's joined-up thinking.
CMS & Systems Integration
Content Management Systems (CMS) mean that you can easily manage your own website. All of the techy code is hidden behind the scenes, so you can add pages, create content, and change images – all without the help of a developer.
There isn't a 'one size fits all' CMS. That's why we have knowledge and experience of a broad range, and are able to pinpoint exactly which one will meet your needs. Want evidence of our expertise? We’re an official Microsoft Web Development Partner, as well as being a Sitecore accredited agency. Sitecore is one of the foremost CMSs in the world, so you can be sure you're in safe hands.
Content
We understand that what goes into a website or online marketing campaign is as important as what it looks like.
That's why we have people who take content creation very seriously. Because we know that constantly updated messages expressed in an engaging intelligent way is the only way to keep your customers coming back for more.
Creative
We've been building and designing websites, ad campaigns, games and apps for over 15 years and we've got a long list of satisfied clients to show for it. We've created powerful award winning work for tiny bespoke customers, enormous corporate clients and everyone in between.
And we know that what you say and how you say it are as important as how you look. That's why we employ senior copywriters to make sure everything we create is word perfect. Of course great work starts with great strategy. And we like nothing better than putting our thinking caps on. If we can help you find a positioning and a plan that will give your competitors something to think about, just ask.
Metrics & Analysis
Even if you don't want a search marketing campaign, you'll probably still want to know how your site is performing. That's why we provide all of our clients with full access to their statistics.
However, our search team can provide much deeper analysis, identifying trends, keywords, and traffic sources. With their expertise, the team can interpret the data, and make recommendations that will bring you increased traffic as a result. Google Analytics and Omniture are the systems we use most, but we have experience in many more too.
Search Marketing
All of the sites we build are organically search engine friendly, but if you really want a boost, our Google-certified search marketing team is on hand to help with a variety of options.
PPC (Pay Per Click) means that your site will instantly be seen at the top of the search results, bringing in vast levels of traffic as a result. Display advertising will increase your brand visibility and audience. Communicate directly with users on an ongoing basis through email marketing. If you can wait a little longer for rankings, a search engine optimisation (SEO) strategy is what you'll want.
Social Marketing
Social marketing has exploded recently, and is now providing amazing opportunities for companies to engage directly with consumers in a new and personal way.
We know the likes of Facebook, Twitter and LinkedIn inside out and we can help to build your community, finding the influencers and connectors who are going to carry your message to the masses. Importantly, we're not an agency that claims 'social cannot be measured' after a campaign. We provide full reports on real data, real engagement, and real returns.
Usability & Accessibility
It's hugely important (and usually a legal requirement) to ensure that your site is available to all. That's why all of our sites conform to the latest web usability guidelines and standards, as laid down by the World Wide Web Consortium (W3C).
We also make sure that your site is usable in even the oldest of browsers, meaning you'll have the maximum potential audience possible.
Web Development
Each of our web developers has their own area of expertise. This is vital as each CMS requires different skills, and often different programming languages.
Our coders are well versed in HTML, XHTML, Javascript, AJAX and CSS, all of which make the front end of your site look nice. For the back-end functionality, we have developers for PHP, SQL, ASP, and .Net, meaning no feature is impossible. If you want something really funky and different, we’ll get our Flash developers right on it.