Socialising with extreme sailing

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The team have been on full-time alert

For the second year running, the Dog team have taken to the waters with Aberdeen Asset Management and their sponsorship of the Extreme Sailing series in Singapore.

For the second year running, the Dog team have taken to the waters with Aberdeen Asset Management and their sponsorship of the Extreme Sailing Series in Singapore. The team have been on full-time alert, running the Facebook campaign for the high profile event including live updates, coordinating go-pro action as well as setting up audience engagement competitions.

The most demanding competition saw two participants winning the opportunity to sail on Aberdeen’s Extreme 40 catamaran. What did they have to do to win the privilege? Simply clock the fastest time on our custom-made winch game. The winch pop-up installation and Facebook app we made not only looked awesome but really brought out the competitive side in pretty much everyone. Take a look at the photos on our Facebook page for proof.